No LiftView Product Knowledge Video Improves results vs a regular 35 volume peroxide Use with all permanent colors, demi colors, toners and lighteners

Sea kelp conditioning system penetrates deeply into the hair to stabilize and maintain critical moisture balance

resistant gray hair

To blend lines

or deep reconstructor

Humidity-resistant and heat-protective to 450°F

We doubled down on everything you loved about the original Cocktail

Now you can have it all with KO blondes

one-two punch of protein and moisture that does it all—moisturizes

eliminating the stinging

neutralizing harsh alkaline residues

traditional lightener of choice

We brought color processing into the modern age with our enzyme developers—a gentler